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		<title>Banner ads &#8211; one small part of the enchilada</title>
		<description><![CDATA[Online ad spending for small businesses can take so many forms &#8211; banner ads, text ads, pay-per-click ads, directory listings &#8211; that often, companies selling online advertising will shortcut it by referring to their products as &#8220;banner ads.&#8221;   As one recent blog put it: In general, businesses selling online media advertising have learned or are [...]]]></description>
		<link>http://ecape.com/2012/05/banner-ads-one-small-part-of-the-enchilada/</link>
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		<title>Google&#8217;s free gift which 85% of business owners apparently don&#8217;t want</title>
		<description><![CDATA[You probably haven&#8217;t claimed your Google Places page yet.  Here&#8217;s why you need to do this. Poor Google.  It has worked hard to create state-of-the-art maps for everything in North America and many other areas of the world, complete with satellite images, roads, landmarks, and most importantly, business information.   It has used its genius to [...]]]></description>
		<link>http://ecape.com/2012/04/googles-free-gift-which-85-of-business-owners-apparently-dont-want/</link>
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		<title>How is Google AdWords like divorce?</title>
		<description><![CDATA[Because it&#8217;s expensive, but sometimes it&#8217;s worth it. The New York Times&#8217; You&#8217;re the Boss business blog had a great article awhile back about how a Long Island mom, Amy Gottesman started a party planning business, struggled to find effective marketing channels, and finally hit the jackpot with Google AdWords. (AdWords are the paid ads which [...]]]></description>
		<link>http://ecape.com/2011/12/how-is-google-adwords-like-divorce/</link>
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		<title>There&#8217;s No &#8220;I&#8221; in Custom</title>
		<description><![CDATA[In addition to our 5 popular web design options, eCape can do a completely custom website for a client. And custom means anything you (the client) can think of. Not anything I (the web development company) can think of. In all my years of running a web development company, it never crossed my mind that [...]]]></description>
		<link>http://ecape.com/2011/12/ecape_custom_website/</link>
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